Company Admin Example Travel Ltd A
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Marketing

Track ad spendings, campaign payments, channels and marketing outflow for company closing.

AD
Total Ad Spend £2,730.00
£
Attributed Revenue £27,280.00
RO
ROAS 9.99x
B
Cost / Booking £210.00

Marketing Setup Shortcuts

Marketing spend can be split by platform, campaign and brand/website, then tied back to the bank/payment reference used for the ad payment.

Reset

Ad Spending Register

Tracks platform spend, brand/website allocation, payment date, bank, reference, leads, bookings and attributed return.

7 shown
Campaign / Website Platform Spend Pay Date Bank Payment Ref Leads Bookings Revenue ROAS Status Actions
July Umrah Leads
Safar e Kaaba · safarekaaba.co.uk
Lead generation
Meta Ads
Social Paid
£325.00 07-Jul-26
01-Jul-26 to 31-Jul-26
Lloyds Business META-ADS-4451
AD-2607-001
42 3 £6,585.00 20.26x Active Edit Delete
Search - Marvel Holidays
Marvel Holidays · marvelholidays.co.uk
Holiday package enquiries
Google Ads
Search
£1,000.00 08-Jul-26
01-Jul-26 to 31-Jul-26
Lloyds Business GOOGLE-BULK-2607
AD-2607-002
88 6 £12,600.00 12.60x Active Edit Delete
Search - Safar e Kaaba
Safar e Kaaba · safarekaaba.co.uk
Umrah package search traffic
Google Ads
Search
£300.00 08-Jul-26
01-Jul-26 to 31-Jul-26
Lloyds Business GOOGLE-BULK-2607
AD-2607-003
24 1 £2,067.00 6.89x Pending Edit Delete
Search - Flyt Portal Brand
Flyt Portal · flytportal.com
Brand and direct enquiries
Google Ads
Search
£700.00 08-Jul-26
01-Jul-26 to 31-Jul-26
Lloyds Business GOOGLE-BULK-2607
AD-2607-004
35 2 £4,530.00 6.47x Active Edit Delete
Bing - Flights & Umrah
Flyt Portal · flytportal.com
Secondary search traffic
Bing Ads
Search
£150.00 09-Jul-26
01-Jul-26 to 31-Jul-26
Revolut Business BING-ADS-7102
AD-2607-005
9 0 £0.00 0.00x Draft Edit Delete
Bradford Flyer Drop
Duroob Al Harmain · duroobalharmain.com
Local walk-in leads
Flyers
Print / Offline
£180.00 10-Jul-26
05-Jul-26 to 20-Jul-26
Lloyds Business FLYER-PRINT-2607
AD-2607-006
12 1 £1,498.00 8.32x Paused Edit Delete
Past Customer Email Push
Siraat ul Kaabah · siraatulkaabah.com
Past customer reactivation
Email Campaigns
Email
£75.00 11-Jul-26
10-Jul-26 to 17-Jul-26
Stripe EMAIL-PLAT-2607
AD-2607-007
16 0 £0.00 0.00x Draft Edit Delete

Add Ad Spend / Campaign Allocation

Use this to split one ad payment across several websites or campaigns while retaining the original bank/payment reference.

Marketing Platform Master

Channels where ads or marketing spend are placed: Google, Meta, Bing, flyers, emails and similar sources.

Platform Channel Billing Supplier Default Method Use Status Actions
Google Ads
MPL-001
Search / Display Google Ads Card Search, display and retargeting campaigns Active Edit Delete
Meta Ads
MPL-002
Social Paid Meta Ads Card Facebook and Instagram lead campaigns Active Edit Delete
Bing Ads
MPL-003
Search Microsoft Advertising Card Secondary search campaigns Active Edit Delete
Flyers
MPL-004
Print / Offline Print Supplier Bank Transfer Leaflets, local drops and offline campaigns Draft Edit Delete
Email Campaigns
MPL-005
Email Email Platform Card Past customer and lead nurturing campaigns Draft Edit Delete

Brand / Website Allocation

Shows how much marketing spend is allocated to each brand or website, with leads, bookings, revenue and ROAS.

Brand / Website Budget Spend Leads Bookings Cost / Booking Revenue ROAS Status Actions
Flyt Portal
flytportal.com
£900.00 £850.00 44 2 £425.00 £4,530.00 5.33x Active Edit Delete
Marvel Holidays
marvelholidays.co.uk
£1,200.00 £1,000.00 88 6 £166.67 £12,600.00 12.60x Active Edit Delete
Safar e Kaaba
safarekaaba.co.uk
£650.00 £625.00 66 4 £156.25 £8,652.00 13.84x Active Edit Delete
Duroob Al Harmain
duroobalharmain.com
£450.00 £180.00 12 1 £180.00 £1,498.00 8.32x Draft Edit Delete
Siraat ul Kaabah
siraatulkaabah.com
£500.00 £75.00 16 0 £0.00 0.00x Draft Edit Delete

Marketing Closing Notes

Recommended fields retained for later implementation so the accounting close can answer where the spend went and whether it produced bookings.

Spend AllocationOne Google/Meta payment can be split across multiple brands/websites.
Closing LinkEach spend row should link to payment reference, bank and payment date.
PerformanceLeads, bookings, attributed revenue, cost per booking and ROAS are tracked per campaign.